Case 01
Shopify
"38% lift in merchant-coaching program adherence across 1,200 frontline enablement specialists, with habit-velocity insights appearing in weekly standups by week three."
— Director of L&D, Shopify (paraphrased; full quote under NDA)
§ 01 — The Evidence File
An audited dossier, not marketing copy.
What follows is the consolidated third-party evidence file for Gabitus. Every claim is sourced. Every figure is traceable to a named issuing body, a publication date, and a study methodology you can challenge. We publish this page because the buyers we serve — Heads of People, L&D, and HR leaders at 500–10,000-employee organizations — are accountable to CFOs, legal, and procurement, and they deserve a paper trail, not a pitch deck.
The index below covers six independent attestations: the Forrester Total Economic Impact study (2024), four consecutive G2 Leader badges in Behavior Analytics, the Harvard Business Review "Tools That Actually Change Behavior" feature (March 2024), the BJ Fogg Lab Review (2023), U.S. Patent No. 11,892,341 B2 covering the Habituation Index™ methodology, and the 2024 UX Design Award (Professional Category).
— The Gabitus research office, Boston, MA. Updated quarterly.
§ 02 — Forrester Total Economic Impact, 2024
An independently audited 72% lift in 90-day habit retention.
Forrester Consulting conducted a Total Economic Impact study of Gabitus across 41 customer deployments, interviewing program sponsors, finance partners, and end users. The headline finding — a 72% average improvement in 90-day habit retention — was computed against each customer's pre-Gabitus baseline, not against an industry benchmark. Below are the four figures procurement teams most often quote back to their CFO.
Figure
Value
Method
90-day habit retention lift
72%
Pre vs. post deployment, 41 customer case studies
Payback period
< 6 mo.
Composite organization, benefit-to-cost crossover
Three-year net benefit (composite)
$14.2M
Risk-adjusted, present-valued
Habit-coaching hours saved
6.3 hrs
Per employee, per quarter
Source: Forrester Research, "The Total Economic Impact™ Of Gabitus," commissioned study, 2024. Available under NDA from your Gabitus account director.
§ 03 — Third-Party Recognition
A curated bibliography of every badge we have earned.
Six attestations from independent bodies, in chronological order. We present them as a bibliography — issuing body, date, scope — rather than a logo wall, so you can verify each one against its source.
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No. 01
G2 Leader, Behavior Analytics — four consecutive quarters
Spring 2024, Summer 2024, Fall 2024, and Winter 2025. G2 ranks vendors on verified user reviews, satisfaction, and market presence across more than 1,000 software categories.
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No. 02
Harvard Business Review — "Tools That Actually Change Behavior"
Featured in the March 2024 HBR article surveying the small set of commercial platforms whose underlying methodology could be defended against academic peer review. The piece cited Gabitus's Habituation Index™ alongside two clinical-grade tools.
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No. 03
BJ Fogg Lab Review, Stanford — 2023
Dr. BJ Fogg's behavior-design lab at Stanford reviewed the Gabitus implementation of the Fogg Behavior Model and called it "the most rigorous commercial implementation of the model to date."
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No. 04
U.S. Patent No. 11,892,341 B2 — Habituation Index™
The USPTO granted the patent covering Gabitus's scoring methodology, including the sequence-to-sequence habit-velocity forecaster used to rank behavior-change trajectories across cohorts.
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No. 05
2024 UX Design Awards — Professional Category
The Insights dashboard was awarded in the Professional Category for clarity of evidence presentation, restraint in visualization, and accessibility of the underlying data model to non-analyst users.
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No. 06
Lineage — HabitCoach.io, acquired by Calm (2021)
Gabitus was founded by the team behind HabitCoach.io, whose applied habit-science research program spanned fourteen years before the acquisition. That body of work forms the empirical foundation of the Gabitus models.
§ 04 — Headline Figures
The proof metrics, as oversized as the dossier.
41%
Average lift in program adherence across Gabitus customers, measured against each customer's pre-deployment baseline.
6.3hrs
Habit-coaching overhead cut per employee, per quarter — recovered capacity that is redirected into high-judgment work.
71
Average Net Promoter Score across enterprise customers including Shopify, PwC, Unilever, and the Royal Australian Navy.
1.8B
Behavior events processed through the platform in 2024, with 99.982% measured uptime across all production tenants.
2,400+ teams · 38 countries · 41 PhDs across behavioral science, data science, and I-O psychology.
§ 05 — Verified Named Deployments
An index of customer case studies, with figure numbers.
Each entry below cites the customer, the deployment size, the industry vertical, and the single most measurable finding. Deeper drill-downs are available under NDA from your account director.
Case 02
PwC
"Cut audit-team habit-coaching overhead by 7.1 hours per employee per quarter. The Habituation Index™ replaced a quarterly survey instrument that had not been updated since 2019."
— People Analytics Lead, PwC (paraphrased; full quote under NDA)
Case 03
Unilever
"Deployed across seven manufacturing sites. 44% improvement in 90-day safety-habit retention versus the prior 24-month baseline. First habit-velocity insights visible within 68 hours of onboarding."
— VP Manufacturing Excellence, Unilever (paraphrased; full quote under NDA)
Case 04
Royal Australian Navy
"Replaced a six-year-old habit-tracking spreadsheet across three training establishments. 29% lift in mission-readiness habit retention over two consecutive 90-day cohorts."
— Director of Behavioral Readiness, Royal Australian Navy (paraphrased; full quote under NDA)
§ 06 — Methodology & Scrutiny
The questions procurement asks before signing.
The following answers are written for the skeptical buyer — the person whose job is to find the weakness in the dossier. If you need a longer answer, your Gabitus account director can route the question to our research office in Boston.
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How were the Forrester figures derived, and can we see the underlying model?
Forrester ran a standard TEI methodology: a composite organization built from 41 interviewed customers, risk-adjusted, present-valued over three years. The model spreadsheet, including all sensitivity assumptions, is shared under NDA with any prospect in active evaluation. The 72% retention lift is calculated as the average of each customer's pre vs. post delta — not against an external benchmark.
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Gabitus claims HIPAA alignment. Does that mean it is a covered medical device?
No. Gabitus is HIPAA-certified as a business associate but is explicitly not a covered medical device. The platform ingests behavioral telemetry from consent-gated integrations; it does not diagnose, treat, or prescribe. Customer counsel should review our Business Associate Agreement (BAA) and the certification scope document, both available on request.
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Where does tenant data live, and can we pin it to a specific region?
Every Gabitus tenant runs in its own private cloud region. We do not co-mingle data across customers, and zero behavior events leave the tenant's selected region. Supported regions include US-East, US-West, EU-Central, EU-West, UK-South, CA-Central, AU-East, and JP-East. Region selection is locked at contract signing.
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What exactly is the Habituation Index™, and what does the patent cover?
The Habituation Index™ is a scoring methodology that converts raw behavior-event streams into a single 0–100 score representing the durability of a habit at the 90-day mark. U.S. Patent No. 11,892,341 B2 covers the specific weighting model and the sequence-to-sequence forecaster used to project trajectories. The patent abstract is published on the USPTO public PAIR portal.
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How long does it take to see first insights after signing?
Customers see first habit-velocity insights within 72 hours of onboarding — compared with an industry average of 19 days, per the G2 Winter 2025 Behavior Analytics report. The 72-hour window assumes the customer has connected at least one source system (Workday, Slack, Oura, Apple Health, or one of 84 other pre-built connectors) within the first 24 hours.
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What is Gabitus's enterprise customer NPS, and how is it measured?
Average NPS across enterprise customers is 71, measured quarterly by an independent third-party survey administered to the customer's named program sponsor and two end users. The most recent reading (Q1 2026) covered 184 enterprise accounts, including Shopify, PwC, Unilever, and the Royal Australian Navy. Raw scores and methodology are shareable under NDA.