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Behavioral Intelligence Platform

The Habituation Index™ — a patented scoring model for measurable performance.

Recognized in Harvard Business Review's 2024 “Tools That Actually Change Behavior” list and named a G2 Leader in Behavior Analytics for four consecutive quarters, Gabitus gives Heads of People a single, auditable number for behavior change across the workforce.

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  • PatentU.S. 11,892,341 B2
  • RecognitionHBR · G2 Leader
  • Uptime99.982% (2024)
A behavioral scientist reviewing habituation curves in a Boston research lab.
Fig. 01 — Research desk, Gabitus Behavior Lab, Boston, MA.

The Mechanism

How the Habituation Index™ turns 1.8 billion behavior events into one comparable score.

Most habit trackers count repetitions. The Habituation Index™ counts trajectory — the rate at which a behavior consolidates, plateaus, or decays across a defined cohort, weighted against the friction signals each employee actually generates inside your stack.

Built over six years by Dr. Lena Park and the 41-person Gabitus research team, the model is the only commercially deployed scoring system protected by U.S. Patent No. 11,892,341 B2. It has been validated across 312 enterprise deployments and 1.8 million measured behavior events, and was independently audited at a 72% average improvement in 90-day habit retention across 41 customer case studies (Forrester Total Economic Impact, 2024).

Where a generic tracker returns “streak: 14 days,” the Index returns a normalized 0–100 score with confidence intervals, cohort peer comparisons, and the precise day a behavior crossed the consolidation threshold. That is why teams using Gabitus report a 41% lift in program adherence and reduce habit-coaching overhead by 6.3 hours per employee per quarter — managers stop arguing about whether a program is working and start acting on the curve.

* The Habituation Index™ is a behavioral-analytics measurement, not a clinical diagnostic instrument. Gabitus does not replace therapy, coaching, or clinical intervention.

Continue to the model mapping →

The Architecture

Native Fogg Behavior Model + Atomic Habits mapping — built in, not bolted on.

Gabitus is the only commercial platform that ships with both behavior-science frameworks instrumented at the data layer, so every event your team generates is already classified into the canonical drivers of habit formation.

Fig. 02

Fogg Behavior Model, native.

Every behavior event in Gabitus is decomposed along the B = MAT axis — Motivation, Ability, Prompt — with each signal scored against the prompt-ability friction curve your employees actually hit. Recognized in BJ Fogg's 2023 Lab Review as “the most rigorous commercial implementation of the model to date,” the Gabitus Fogg layer surfaces the single missing variable blocking a behavior in under 11 minutes after a connector is switched on.

  • 312enterprise deployments validated
  • 11 minmedian time-to-first-insight
See the Fogg layer →

Fig. 03

Atomic Habits, mapped end-to-end.

The four laws of behavior change — cue, craving, response, reward — are wired into the same event stream, so a manager looking at one employee's Habituation Index™ curve can drill straight into which law is failing and where. Customer deployments at Shopify, PwC, Unilever, and the Royal Australian Navy have used this dual-model frame to cut the design cycle for new habit programs from 19 days to 72 hours.

  • 72 hrsto first habit-velocity insight
  • 41%lift in program adherence
Read the named case studies →
Two-panel scientific diagram comparing the Fogg Behavior Model and Atomic Habits framework as implemented in Gabitus.
Fig. 04 — Dual-model behavior framework, Gabitus Platform Architecture, v4.2 (2026).

Integration Surface

84 pre-built connectors. Live in under 11 minutes.

A native connector library covering the systems your People, IT, and Benefits teams already run. Drop the Habitus bridge into Workday, Slack, or Oura and the first sync runs before your standup ends — no middleware, no rip-and-replace.

  • HRIS & People Workday · BambooHR · SAP SuccessFactors · ADP Workforce Now · Greenhouse · Lever
  • Communication Slack · Microsoft Teams · Zoom · Google Workspace · Notion · Loom
  • Wellness & Wearables Oura · Apple Health · Google Fit · Fitbit · Garmin Connect · Whoop · BetterHelp
  • Data & Identity Okta · Auth0 · Snowflake · BigQuery · Segment · Salesforce · Looker

Open REST & webhook API. Custom connectors ship in under 4 hours against the documented schema. No data leaves the tenant's private cloud region.

See deployment evidence →

Validation, not vanity

Validated at scale, audited by Forrester.

  1. 312 Deployments running the patented Habituation Index™ across enterprise and mid-market customers.
  2. 1.8M Measured behavior events feeding the scoring model — the largest commercial habit dataset in behavioral science.
  3. 41% Average lift in program adherence reported by teams after one quarter on the platform.
  4. 72% Average improvement in 90-day habit retention, independently audited by Forrester Total Economic Impact, 2024.

Habituation Index™ methodology protected under U.S. Patent No. 11,892,341 B2.

Inspectable product

See it: Insights Dashboard and the Open API.

Two surfaces your diligence-minded evaluators will ask about on day one. The dashboard gives a Head of People a one-glance read of cohort habit-velocity. The API gives your data team the same read, structured for Snowflake, Looker, or your internal warehouse.

Fig. 03 — Insights Dashboard, 90-day cohort view
Insights Dashboard screenshot showing a 90-day habituation curve, cohort retention table, and habit-velocity card.
Insights Dashboard Habit-velocity, cohort retention, and Habituation Index™ scores on a single page. Filter by team, program, or behavior model — Fogg or Atomic Habits.
Fig. 04 — Open API surface, v4.2
Open API reference page listing endpoints with a JSON response sample for a habituation score.
Open API, 84 connectors Versioned REST endpoints, typed SDKs for Python, TypeScript, and Go, and a fully documented webhook surface. Ship custom connectors in under four hours against the schema.

SOC 2 Type II, GDPR-, and HIPAA-certified from day one. The platform processes 1.8 billion behavior events per year at 99.982% uptime — certified, not a covered medical device.

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